Marketing Blog » Online Marketing Blog

When Paying For Traffic is a Smart Online Marketing Move

admin — Sun, 23 May 2010 23:10:22 +0000

If you’re struggling to generate even a glimmer of traffic to your website and your online marketing strategy is looking dead in the water then maybe it’s time to consider a little financial investment.

But before you jump straight in and start throwing your hard earned cash down the throat of the next SEO expert to leave secondary school take a few moments to examine your budget, do some research and ask a few simple questions.

Have you exhausted your social media marketing strategy?

Facebook, Squidoo, Youtube, Zenzuu, MySpace and and a few other recent arrivals offer a good ROI for any online entrepreneur who has a few minutes of their time to invest on a regular basis. Blogs can also support your efforts to build rapport and generate a regular folowing but there are a few things you need to know about blogging or you’ll soon start to feel as though you’re shouting into a big black hole.

Have you invested in a website the search engines will like the look of?

If you’re not sure get an expert to take a look or better still pick up a good guide from Amazon and learn how to do the basics yourself.

Does your domain name link to the product or business you promote?

This is vital for creating a strong profile as well as for generating targetted traffic. I spend days working on this one single area so that gives you an idea how important it is.

Do you have a good hosting package?

Good hosting is essential and can make the difference between being seen and becoming invisible in the alexa rankings.

Have you researched keywords in your niche and are you using them?

This is not as easy as it seems but there are some great free resources such as Google Keyword tool which will help you to target this quickly and effectively.

Have you been realistic in your expectations?

Honestly, how long have you been online and what did you expect. Don’t know yet? Well take some time to think about this before moving on.

But…

If you can honestly answer yes to these questions then perhaps it time to start looking at investing in traffic generation.

Traffic is “The One”. Without traffic, all your efforts will just go to waste and your income, like your traffic, will be nowhere to be seen. Every business needs customers and without them you wouldn’t have anyone to sell your products to or tell your story to in order to build a following and sustain your internet business.

In the internet world, traffic is the walk in customer. The more traffic you have the more people you will be able to tell your story to and if you get it right people will walk through your door in the thousands.

But like any business, not everyone that walks through the door to look at your goods will buy, but the greater the number that come in to browse, the greater the number of people will come back tomorrow, next week and next year.

One day, they’ll walk through your door and put their hand in their pocket – as simple as that.

But, how do you get traffic, traffic large enough to turn a small percentage of visitors into buyers?

Successful internet marketers generate traffic in the tens of thousands on a daily basis and understand that only three to five percent will actually become customers, but that small percentage is enough to provide them with a massive income.

The answer may be found in the form of online advertising. These paid advertisements include advertising on sites like Google and Yahoo through pay per click advertising and the results will come up alongside search engine results in prominent positions which can bring in a high level of traffic to your site. But before you jump in and start throwing money into PPC do your research, plan your campaign and evaluate its effectiveness.

There are some real sharks swimming out there who will take your money and leave you for dead in the water so be careful out there!

Start Blogging Now, Here’s How to Get Started in Online Marketing Fast

admin — Sun, 02 May 2010 09:11:52 +0000

Here is the absolute simplest way to get your own website going and start making money. Get a blog and start bringing your share of massive online marketing money to you. If you envision a life of doing your hearts desire, whenever you please, and always wanted to get paid to write, then get your blog started. Blogs are flexible online marketing tools for any niche and are a great way to relax because you are writing about something you love.

Here I am dealing only with the potential high pay off of a blog and setting up you personal blog at absolutely free! Sound good? Let’s keep rolling!

First, you need to know how to get a blog completely free. You have a couple of ways to start:

1. Use your Own domain to host a niche market blog or …

2. Choose a free hosted blog. Many newbies don’t have a domain, or website, so first consider the blogs that are hosted for free. The two best places for a free blog someone hosts for you are: at www.blogger.com or the newer (and better!) www.wordpress.com. Almost anyone who has been marketing online for even a short time has heard of Wordpress, a free blog engine incredibly expandable, and highly robust.

Google created Blogger.com, so of course this means it will be indexed faster and show up in Google more readily. Wordpress.com, is the newer option and I am no expert in testing the speed of getting indexed by search engines. I believe Wordpress is a better choice because it has many more advanced features including trackbacks and categories along with incrdible plugins avaialble free. You can also manage your sidebar links more efficiently (more about this later). With the automatic pinging and many Wordpress plug-ins, I am convinced their is no real difference you need to be concerned about. Pick the one you want. I use Wordpress.

How do you do it? Go to either Blogger.com (https://www.blogger.com/start) or Wordpress (http://wordpress.com/signup/) and sign up. What could be easier? Once you choose, spend a little time learning about the site by posting your first blog post about alomst anything you want (it really doesn’t matter what). Maybe start with something about you and why you have this blog. Posting your first blog post will help you get accustom to the site, its templates and other features. Just do it, you can’t hurt anything.

Like everything, blogging has its own unique language, so here are a few simple terms you’ll want to be familiar with:

1) Pinging – On the web there are aggregators or collectors of info about blogs being updated. Pinging is the action you or your blog takes to notify the aggregators you just completed an update. This is the single feature that makes possible the creation of targeted traffic almost immediately to your blog.

2) Trackback – This is link that is used you post in your blog something about someone else’s blog post of a related item. It will cause your blog post to appear in their “trackback” section. It is unique to Wordpress blogs.

3) Permalink – Permalink means permanent link, and is the URL (uniform resource locator) that can be used to send people directly to the post in your blog.

So, if you don’t have a blog, just go to one of the sites above and get started. Play with the features included and get the feel of blogging. In the future, I will share with you some of the many ways to generate profit simply by consistently adding to your blog. Keep your visitors glued, and the keep coming back for more.

3 Simple Solutions For Online Marketing Information Overload

admin — Wed, 28 Apr 2010 16:15:42 +0000

When you realize the potential for growing your business using online marketing, the next step is to learn what to do and how to do it. This is where most people get stuck.

The good news is there is a plethora of free information on the internet about online marketing strategies. The bad news is there is a plethora of free online marketing information on the internet, which, for most people, can quickly lead to information overload.

It starts innocently enough with searching on a specific strategy such as pay-per-click, or article directories, or online video, or … But one thing can quickly lead to another thing, and pretty soon you’re r

eading about 20 different online lead generation strategies.

In the course of your wanderings, you stumble on countless blogs with hundreds of tips and strategies. And it seems like everyone has a report or email series that will cure all your problems, and they’re all free, so what the heck, you sign up for all of them.

Before long, you spend your days reading email and blogs, and wandering aimlessly around the internet, trying to figure out how it all ties together, or searching in vain for the magic blue pill you need to boost your business, the silver bullet. Pretty soon weeks go by, then months, and you still haven’t implemented anything. Your inbox is overflowing. You have hundreds of useful bookmarks.

You have tons of information swirling in your brain but you haven’t added one nickle to the bottom line of your business. You have thousands of emails, and hundreds of notes and downloaded files. You have so much information you don’t know where to find specific information when you need it.

I confess, not too long ago this was me. The engineer in me wanted to know everything before I got started, and wanted to get everything perfect the first time. As I encounter other people learning internet marketing for their business, I find a large percentage are also stuck in information overload land. I’m happy to report that I have been “cured” of internet marketing overloaditis.

Just follow these 3 simple guidelines and watch your income grow, not just your headache.

1. Just say no. Spend enough time figuring out which mentors you relate to and want to learn from and then just say no to everyone and everything else. Get off email lists and be selective about which blogs you read.

2. Get organized. Setup a file folder for each different strategy such as social networking, online video, PPC, article directories, etc. Create the same directory structure in your email system. Setup a physical binder with identical tabs. When you get valuable information, file it in the appropriate folder for easy retrieval in the future. Print out the important information and put it in your binder. Now when you need information on a specific topic you know where to find it.

3. Just do it. You don’t have to be perfect. Read carefully because this is the most important step. Pick one online marketing method, and put it into practice. Focus on this method and make it your highest priority. Once you have it mastered you can then add a second method. Prioritize tasks related to generating income at the top of your task list, and only spend time wandering around on the internet AFTER you have completed your income producing actions for the day and only if you have enough willpower to stop after a specific amount of time.

You will learn so much more by taking action it’s amazing. The heardest part can be the first step. Just do whatever you have to do to take that first step and watch how much easier the next step is.

And now I would like to invite you to claim your FREE ACCESS to “15 Ways To Grow Your Business Online”. Just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.