Personal blogs can be more random if it is simply sharing what you are doing with friends and family. But a blog for business, one you hope will make money, a blog that presents you as an expert or one to drive traffic to a website needs to have a marketing goal or purpose.

Generic will kill you. Trying to post a blog about being a stay at home mom might find fierce competition. Trying to post one about how a stay at home mom can run an internet business might be more specific. But don’t not go posting a blog until you have taken a look around. You do not want to be number one million trying to climb to the top of the heap.

Can your Blog be too niche?

Yes it can. If your blog is only about bunions, it could get boring fast. While the hot phrase is niche you do not want to make it so specific that you run out of ideas in two weeks. There is a good chance you will run out of bunion material.

However, you could instead have a blog about foot problems and this would open up all sorts of titillating subjects of interest like plantar fasciitis or narrow feet, high arches or flat feet. Now we are talking. We can go into orthotics, shoes, wrapping devices and even socks! I could go on as the excitement is never ending.

So Niche does not have to mean singular subject.

That is not to say that drivel would not be a viable blog. It would be. In that case, the audience wants to be entertained on various subjects on any given day. They are looking for random of comedic posts and nutty articles.

When it comes to your Blog, think Relationship Marketing.

A blog is more personal. This, in a place as impersonal as the web, is a big advantage. So it is an opportunity to be professional and give potential clients, customers, visitors a chance to get to know you on a more personal level as well. It is relationship marketing similar to the email marketing.

Your blog should also be about a passion or something about which you are an expert. You share information and expertise on this platform and it needs to be changed and updated.

Do not let your Blog Go down with the Sinking Ship called Mediocrity.

Please do not do a Boring Blog because that is internet litter. Usually people land on your blog because of a keyword. So you have to have something there that captures attention and makes them want to stay and even return. Welcome to my blog is not going to capture attention. If you have a boring blog that is not informative, you will find out soon enough because no one will come or stay either to come back to play.

Define your target audience. Who are they? Really define your market. Defining your target market is the part that will most directly affect your bank account so this step is vital. You have to speak to them so you have to define what is important to them so you can provide the solution or answer.

Write down your marketing objective (a.k.a. your goals) For example: I want the blog to position me as an expert in foot problems.

 

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Are you constantly blogging but the numbers you see in your traffic logs are embarrassingly low? It can be maddening to check your stats and realize that no one is actually stopping by. Don’t give up yet, because there are four great ways you can get traffic fast.

Traffic Tip #1: Do Your Keyword Research

Many bloggers make the mistake of thinking they can just throw some posts up there and expect to get traffic. There is a lot more to it than that! You need to make sure you are looking at the keyword data to find terms that are getting a lot of searches. Ideally, you want these terms to have low competition so it’s easier for you to rank. Once you start basing your posts around these kinds of keywords you should find that you’re getting a lot more traffic.

Traffic Tip #2: Write Enticing Articles Off-Site

Submitting to article directories isn’t just a good way to get backlinks to your site, it’s also a great way to get readers! Sites like EzineArticles.com have their own readership of people who are looking for the exact topic you’re blogging about. If you write a compelling article that leads into your resource box, people will be enticed to visit your blog.

Traffic Tip #3: Give People a Reason to Come Back

Getting traffic in the first place is one thing, but what you want to do as a blogger is have them coming back over and over again. The best way to do this is to create special offers or exciting events. For example, you can give away a prize each week to the new people who subscribed to your list or your feed. You can also run a contest for people who leave answers as comments on your blog posts. Make your blog a happening place to be and people will want to visit often and tell their friends.

Traffic Tip #4: Create Linkbait

Linkbait is when you write a blog post that is so exciting or controversial it gets people to come to your blog, comment, and link to the post. You may share some shocking news or offer an opinion you know is bound to stir people’s emotions. You do need to have thick skin when you write linkbait! Don’t expect everyone to agree with your opinion.

An example of linkbait is going the opposite way everyone else goes. For instance, imagine you have an electronics blog and you decide to review the iPhone. After reviewing the product you decide you don’t like it. You then write to tell your readers why. Since this was a product everyone was gaga over when it first came out the chances are good you would have gotten a strong reaction right off the bat.

There you have it! These are four solid ways you can start to increase the traffic on your blog as soon as possible. When you put these methods to work you’ll realize that the secrets to getting great traffic were in front of you the whole time.

To have a successful Internet business today you have to have a blog. A blog is very important tool web masters use to get traffic to their websites and to get the word out about their product. If you follow these four tips, you will be on your way to being the best of the best blogs.

Create your own domain – Your domain name is a key element in creating your on line identity. Your domain name should not only reflect your business, be easy to remember, but should also contain keywords that will be easily picked up by the search engines. A tough challenge from the get go, but worth time spent.

Select the best blog platforms – It is tempting to start your blog off on a free platform, such as Blogger.com, and there is nothing wrong with that, just be sure it fits your business plan. To have a successful Internet business today you have to have a blog. A blog is very important tool web masters use to get traffic to their websites and to get the word out about their product. If you follow these four tips, you will be on your way to being the best of the best blogs. For someone that wants better features then I would suggest WordPress.org to start off with. It is up to you; just make sure you are comfortable with your choice.

Back to the Basics – The design of your blog must be a natural fit for your topic. But, at the same time you want to stay with basic colors and nothing to flashy. Select the best blog platforms – It is tempting to start your blog off on a free platform, such as Blogger.com, and there is nothing wrong with that, just be sure it fits your business plan. For someone that wants better features then I would suggest WordPress.org to start off with. It is up to you; just make sure you are comfortable with your choice. You want to make your blog easy to read, that is hard to do with a million different colors flashing around your blog. Sweet and simple and relevant to your topic.

Content is king – I know you have heard that before, but it is really the truth. You aren’t going to have visitors to your sports blog if you keep talking about what was on the soap operas today. Just make your content well written, relevant to your niche and easy to follow and understand. Select the best blog platforms – It is tempting to start your blog off on a free platform, such as Blogger.com, and there is nothing wrong with that, just be sure it fits your business plan. For someone that wants better features then I would suggest WordPress.org to start off with. It is up to you; just make sure you are comfortable with your choice.

Follow these tips and you will be the best you can be at blogging and you will be on your way to making money too!