The phrase has been used before, but if you have a website you really need to read The Ultimate Web Marketing Strategy, by Ed Rivis.

Ed covers 22 important web strategies you need to know for all websites. Equally important, any brick and mortar company can also use these strategies to their advantage in their existing markets, or use them as they move online.

Every year thousands of new websites come online.

Many companies create pretty websites. And six months later the website owner finds out that ‘pretty’ does not sell.

Slow loading graphics are a real turn off for most people. It only takes a few seconds waiting before a person leaves your site. Fancy graphics are actually a tool to drive people to your competitor’s site.

The Ultimate Web Marketing Strategy is a 200 page book. I got the book when it was pre-released in electronic format for comments. I easily read it over a hectic weekend.

This is a useful resource to have on your desk. That’s why I was one of the first in line when the book came out in hard copy. It is the only book that sits on my desk.

Chapters follow a logical progression, but each chapter is stand alone.

If you already have a solid grasp in Front-End Acquisition and a good idea of Integrated Marketing you might consider skipping the first 2 chapters and only reading the second half of the book. But this is probably foolish. There is a lot of solid content in each chapter.

The second half of the book is about Back-End Marketing, Scientifically Optimizing Sales and the conclusion Putting It All Together.

In the very beginning Ed lists the 13 most common reasons for poor web performance.

If you have:



Perfectly targeted traffic

THE PERFECT keywords

A site that is not pushy

A website that radiates trust

Rock solid design that is not too flashy and nor too slow.



Then you may not need this book. Of course your website still needs to meet the other 8 factors before you can say that this book is not for you.

Ed is a strong believer in copywriting, so you will read a fair bit about the importance of content. Remember; no graphic heavy and flashy websites. Content is still king.

Your website is like a growth hormone for your business. Most websites do not take the time to go through a good checklist and get everything right. If you don’t work at improving your website through an expert checklist like Ed’s, you can easily drive prospects away from your products and services.

Ed uses images and graphics very clearly to help visualize parts of his book. The graphics are examples of what Ed recommends you use on your website, just where you really need it. He makes his points very clear.

A sneak peak – Ed has another product coming out soon on statistics.

Now you may be like Ed was a while ago and think that stats are not the most exciting subject.

But this is a huge mistake.

If you can’t measure it, you can’t manage it, and since most business owners have no idea how their website is doing they may as well be running advertising in a foreign language. The Ultimate Web Marketing Strategy, a must read for any serious internet marketer.

Blogging is a good thing when it comes to making money on the internet. I mean, blogging was once used for personal views and stuff and probably still is. But, there are many people out there on covering the real value of a blog.

I know people right now that are really making a good income from just using blogs alone to run their business. The thing with blogging is that is completely free to do. When you use blogs you will never have to invest a single dollar into your online business at all.

Today, I would like to show you some ways on how you can make money from your blog. There are about 4 good methods that most people are using to make profits. Here are the 4 ways to make money:

1. Google Adsense

In my opinion, this is the easiest way to make money from your blog. Google adsense are Google ads that you see on the side bar whenever you type in a keyword through the search bar. You can actually take these ads and place them on your blog. Whenever someone clicks on one to the ads you have placed on your blog, you will get paid. It is very easy to set up and add to a blog.

2. Get Your Readers to Donate

When you take the time to offer your readers the information they are looking for, you can set up a donation button. This basically works out of respect to you. People will donate according to how well you have presented your information. People can donate however much they want.

3. Selling Advertising Space

When you get your blog ranked well in the search engines for good keywords you can sell advertising space on your blog. As long as you can prove to the people that your site is receiving a large amount of traffic then you can sell off space for people to put their ads for however much you set the price to.

4. Affiliate Products

You can sell some affiliate product on your blog. Product that relate to your blog is the best way to go because who will by a weight loss product on a dog training site. You know what I mean? When you sell the product through your affiliate link then you will get a commission on that sale.

These are the 4 ways that most people are using to make money from their blogs. I hope this article helped you and taught you something you didn’t already know.

The Internet is believed to be faster, better, cheaper, and easier to conduct surveys than using more traditional telephone or mail methods. You eliminate the need for extensive paper work and man hours.

No matter how striking your website is, if your website developer doesn’t make the direction-finding system user-friendly, you’ll be undetectable to the search engines. Whether you like it or not your web site will remain virtually invisible to the bulk of the internet online businesses unless you take the appropriate steps to draw interest to it.

If you plan to do serious marketing via e-mail you’ll need to put in some first class tools. Not all people respond well to online surveys and to email web marketing. They see this as a nuisance and if you don’t package it well, they’ll probably just block all your efforts.

E-Mail Client Programs.

The first type of e-mail program you need is a fundamental e-mail client. Settling for the built-in program included with your web browser is not advisable. One of the essentials is the classification of filters that will arrange e-mails by keywords as it comes to your site.

By creating a group, you can send out multiple e-mail messages and files to individuals or just by pasting multiple addresses into the To: field, but it’s a mark for beginners, since each one of the recipients see the e-mail addresses of all the other recipients, which can be awkward to look at, and subjects your links to spamming from others.

When pasted into the Cc: field, it has the same purpose and works the same. But when you put the e-mail addresses into the Bcc: field (which means “blind carbon copy”) nobody can be able to see the addresses of the recipients. If you have little list of contacts to e-mail to, this will be acceptable.

Here are some of the most excellent programs available:

Eudora Pro

Eudora Pro (http://www.eudora.com/) is the father of brilliant e-mail handling programs. Its use of filters and stationery gives you permission to send automated responses to e-mails containing keywords, such as those you set up with forms-to-email systems. For example, one option a customer might choose and include the keyword “birdbath” which would automatically trigger Eudora to send an e-mail reply about your Electronic Birdbath product. Eudora’s filters are very powerful and reliable, but its contact information section is pretty rough, and difficult to put up in a database arrangement that allows you to send personalized e-mail to contacts.

Outlook 98 and 2000

Microsoft Outlook 98/2000 (http://www.microsoft.com/outlook/) is an outstanding e-mail program. Its filters are not as strong and reliable as Eudora’s, but the way it integrates e-mail with contact information, e-mail addresses, categorization, journals, calendaring, etc. make it supreme for people-intensive small businesses. One weakness of Outlook 98 is that not all fields of its contact information can be used in an e-mail combine operation.

Pegasus Mail

Pegasus Mail (http://www.pegasus.usa.com/) by David Harris is a high quality, multi-featured freeware e-mail program adored by users and it’s highly recommended.

Revnet Mail King

Revent’s mail king (http://www.mailking.com/?wmt) is a well program that reads data from MS Access or Excel files (as well as several other familiar formats), and allows you to merge that data into an e-mail message. It has some moderately sophisticated filters to help you select suitable recipients.

Arial Campaign

Arial Software Campaign (http://www.arialsoftware.com/?wmt) has been around for several years. The most recent versions of this software run on Windows 95+ and Windows NT platforms. Campaign provides all the features of Mail King, and works without difficulty with MS Access and other common databases, but also allows scheduling of e-mail messages to go out a certain number of days after a client has taken a certain action.

Mail loop

Mail loop (http://marketingtips.com/mailloop/t.x/15267/) is an extremely flexible program. It works alongside your current e-mail client program to pre-filter e-mail, extract forms-generated data from e-mail messages, strip e-mail addresses from any kind of file, merge your database into personalized e-mail messages, offer auto responder-like responses, host newsletters, and process “remove” requests from those who want you to be detached from any of your lists.

List server Programs

E-mail merge programs run on your desktop, and depend upon the rate of your connection to the Internet. List server programs, on the other hand, reside on web hosting service computers with a direct connection to the Internet, so they can pump out e-mails extremely fast. All include automatic subscribe and unsubscribe features, and allow a variety of lists, one-way mailings such as newsletters, and discussion lists, both moderated and unmoderated.