Everyone is concerned about their Google rankings. An algorithm change or an update can leave many a webmaster in tears.

However, I often like to sneak in through the back door. So today I’m going to reveal to you some of my Google secrets. After you look closely, you will find that there is much more to Google than meets the eye and I want you to take advantage of every resource. So, let’s look behind the scenes into Google’s lab.

Google Base

Google Base was launched in November of 2005. Google base describes itself as “a place where you can add all types of information that we’ll host and make searchable online”. Now, if that isn’t a webmaster’s dream, I don’t know what is.

Your item could be almost anything: your products, research papers, articles, or press releases. You can describe all of your items so that you can zone in on your targeted visitor. In addition, your items may also get included in the main Google search index, Froogle, and Google Local.

Anyone with a Google account can use this service, so why not give it a try. Google base is the perfect way to get an additional audience for your content. To find out more about Google Base, visit http://base.google.com/base/about.html

Google Local

Getting your products into Google local can put your items in front of some serious buyers. People often go to Google Local looking for a specific item or service in a particular geographic area. So, if you own a small business, Google Local is the perfect opportunity to increase your reach without spending lots of advertising dollars.

Froogle

Froogle offers searchers a directory of products by category, a searchable index of online products, and the ability to narrow searches by price range. By putting your products into Froogle, you can get some very targeted, qualified traffic to your website.

So, how do you get into Froogle? Well, Google has already been actively searching the web for online product catalogs. For many online merchants, there’s a good chance that Froogle already has some of your products listed.

However, one of the best ways to get into the Froogle directory is by providing them with a data feed that lists your products, descriptions, pricing, and URLs. This allows you to fully optimize your listings.

To get the most out of Froogle, you’ll want to make your product description clear and enticing. Create titles that not only have targeted keywords, but also encourage the visitor to click-through to your site.

Once they are at your site, it is important to upsell and cross-sell. Otherwise you will be throwing potential profits down the drain. Make the most out of every Froogle referral.

When someone does decide to make a purchase from you, be sure to capture their name and email address. This way you can develop a relationship with them and offer them related products in the future.

Now, onto a facet of Google that you certainly won’t want to miss out on.

Google Blog Search

This is one of the best ways to get some additional listings in Google. If you have a website, why not start a blog. By starting a blog, you can be indexed on a number of blog searches, including Google Blog search. This area of marketing is largely untapped, so it is the perfect time to get your particular niche grounded in these specialty search engines.

To get your blog listed you simply need to ping an updating service such as weblogs.com. It’s as simple as that. If you are using Wordpress, you can set it up to where your blog pings the major services every time you make a post.

You can have multiple listings in the Google Blog Search because they list specific posts as well as entire blogs.

Google Video

Google Video allows you to have your very own tv show on one of the largest search engines on the internet. This is a form of multimedia that is certainly gaining popularity online. Right now it is in a growth stage and it’s one of the perfect times to get in and be one of the first one’s in your particular market. Videos are also a great selling point if you have a product that can be demonstrated. With Google video, you can now have your very own infomercial indexed in the search engines. Of course, you’ll want to provide some great content too. To check out this new technology, go to http://video.google.com

Google News

Want to get your article and even your picture into Google News? Well, it’s really not that hard. The first step is to go to www.americanchronicle.com, Scroll down to the very bottom of the page and click on the link that says “submit work”. From there you can sign up to be a contributor.

If accepted as a contributor, you will then be able to submit articles along with a picture. Many of their articles are syndicated on Google News and will be available to the millions of searchers who go to Google News each and every day.

If you are looking to get your press release into Google News, all you have to do is submit your press release to prleap. As you can see, there’s certainly no need to pay money to get into Google News.

Now that you know about the many faces of Google, you will be able to use many of these hidden tactics to your advantage. You see, there are so many people who just don’t put in the extra effort required get exceptional results.

This puts you at a great advantage over atleast 70% of webmasters online today.

Blogging is all about roaring to the world and telling them what is on your mind! No but seriously, at its simplest, blogging is about giving voice to your opinion to an online audience. But that’s not all that blogging is and why it is phenomenally successful. Blogging for example can be about making money too if that is your inclination, and it is indeed the route that a lot of successful marketers have embraced.

The word blog originates from the amalgamation or joining of the two words web & log which were then abbreviated to form the single word blog! A log is a type of diary most perhaps commonly kept by Sea Captains (or in the future space captains such as Star Trek’s Captain Kirk). The owner or author of the log writes down events and occurrences that they have experienced; this can be on a daily basis or less frequently.

So in answer to the query “what is blogging,” simply put, blogging is the activity of updating an online diary known as a blog which is a mobile website. The expression mobile website in this context refers to the way in which a blog’s homepage changes regularly as newer articles (posts) supersede older ones. This fashion of a constantly changing home page is in direct contrast to the homepage of a traditional or static website that characteristically remains unchanged; hence the name static website.

There are several different blog platforms (a subject which I shall delve into in more detail later on) but whatever the blog platform type there are certain attributes that are common to all. Such attributes or characteristics include the following:

A. ARTICLES. Blogs typically consist of a main central area of content comprised of articles (also referred to as posts). These articles are listed in chronological order with the most recent article residing topmost of the blog. Each article is characterized with a title element which is then followed by body text that has contextual relevance to the post or article heading.

B. ARCHIVES. No matter the type of blog or blogging platform, another consistent element or characteristic of all blogs is the existence of an archive. A blog archive is that region or place where older articles (posts) are stored thereby making them easily accessible to visitors who wish to peruse those older articles that are no longer visible on the homepage of the blog. Having an archive makes natural sense otherwise on a blog that is updated daily the soon enough the homepage of the blog would literally extend forever.

C. COMMENTS & COMMENTING. Perhaps the most striking difference between blogs and traditional (static) websites is that blogs allow visitors to interact in a manner that is generally not possible on a static (traditional) web site. Such visitor interactivity typically takes the form of comments left by visitors in response to or with respect to a particular post (article). This feature alone makes blogs appear more trustworthy and credible to the average person.



D. ADDING NEW CONTENT TO YOUR BLOG IS DEAD EASY. Perhaps the biggest attraction to blogs and probably the single most responsible reason for their phenomenal success is the fact that they are just ever so easy to manage. With traditional websites unless you have web-mastering skills and have a decent command of code or markup language by necessity you’ll need to rely on a webmaster to update and manage your blog. Such an arrangement is both tedious and expensive. With a blog though you don’t have that problem; as long as you can type then you can blog! The simple fact of it is blogging is no more difficult than emailing.

E. BLOGS RISE UP THE SEARCH ENGINES RAPIDLY. When you think about it, whether one is in the business of trying to make money online or not, the fact remains that every website owner has one thing in common with the next. And that is, they are all looking for an audience! In other words, no matter the topic of your website, be it about expensive classic cars or whether it is merely an online venue for you to rant, you need and want visitors otherwise there would be little point in you maintaining an online presence. Blogs, luckily, make it that much easier for anybody to quickly and easily acquire their very own online audience.

How?

Because blogs get indexed extremely rapidly by the search engines and for some reason or other (probably the fact that the homepage is dynamic and changes on a regular basis) they tend to rise much faster up the search engines than the average traditional website. The rapid rise of a blog up the search engines means that the owner of such a blog would outpace older and better established static websites and would rank well for the high traffic volume keywords sooner than later!

Still Asking What Is Blogging Then Click Here To Get Free Tutorial Guide

When you begin your online MLM business, there are a few “must have” things you should incorporate into your business, and a network marketing blog has quickly become one of them. But, there is a lot of confusion on the internet about what their precise purpose is in your marketing.

Ultimately, when you have a network marketing blog, you can create a concrete place for you to refer your leads to and build great and long lasting relationships with them.

It is just one more way for those leads to get to know you and learn to trust you. They can do things like leave comments refer others to your information and really get to know you.

Next, when you own your very own network marketing blog, you can begin to generate targeted traffic and leads from major search engines like Google and Yahoo. Essentially this is a similar concept as article marketing, however, you have control over the entire content on your website and there is no need to get anything approved.

Last, as with any website you won, a network marketing blog can be used as a training tool for your personal downline. For example, if you want to train your distributors on a certain recruiting technique, simply put a post on your team blog and send an email message out to them about it.

On a side note, an additional benefit of having a network marketing blog is that you really are able to utilize social media marketing with one. When you create a useful blog post you can literally have it flow all over the internet with social networking. When you focus on giving useful information in social media sites, potential prospects are more inclined to visit your blog and enter your more formal marketing funnel from there.

However, where can you go and purchase one? Host Gator actually has an excellent service which lets you create a WordPress blog in just several clicks.

To learn more about using a network marketing blog, read below and click on the link for more information.